Traditional software testing has a new avatar - Quality Assurance 3.0! Spurred by a growth in emerging technologies, evolving customer expectations, and rapid digital transformation, the USD 40 billion global Digital QA market is projected to grow to USD 70 billion by 2030. Winners are making huge crossovers to deliver the requirements of new-age customers, enabled by cutting-edge technologies and digital-native talent. Our report provides insights into critical elements which have been shaping the Quality Assurance industry.