OneCard (FPL Technologies), India's leading mobile-first credit card provider, has raised USD 107 million in its Series
D funding round. The round was led by Temasek with participation from existing investors including QED, SARV
Investments, Sequoia Capital, Matrix Partners and Hummingbird Ventures. This transaction takes the company's total
funding to over USD 232 million. The funds will be utilized to invest in technology, product development and to further
accelerate its customer reach as well as strengthen its team.
Avendus Capital acted as the exclusive financial advisor to OneCard on this transaction.
Founded in 2019, OneCard has evolved to become India's fastest growing credit card provider offering a unique
customer experience with a highly engaging rewards program, superior transaction experience and a premium metal
card offering. The company's in-house full stack credit card infrastructure enables them to provide a superior UX,
maintain low failure rates and have high customer engagement. OneCard has witnessed 2-3x engagement in terms
of card transactions and spends relative to the industry, which is a testament to their offering. The company partners
with marquee banks such as Federal Bank, South Indian Bank, BoB Financial and SBM Bank.
India's credit card market is highly under-penetrated and presents a large opportunity. Credit card spends in India
comprise 5% of total consumer expenditure in the country when compared to 20-25% in other emerging markets such
as Thailand and Brazil. Customer adoption for credit cards in India has been growing rapidly with over 14 million fresh
cards issued in the last 12 months alone, representing a 20%+ YoY growth, despite walled tech-stacks operated by
legacy players that have so far prevented the opportunity to provide customer centric offerings.
About Avendus
Avendus Group is a leading financial services firm with presence in the areas of Investment Banking, Wealth
Management, Credit Solutions and Asset Management. Established in 1999 in Mumbai, India, Avendus is today present in 10 cities across India, US, UK and Singapore. Avendus partners with the Indian entrepreneur ecosystem to
provide differentiated solutions that enable clients to meet their strategic aspirations.
Avendus Capital, the investment banking arm, is consistently ranked among the top investment banks in the country
on the back of its in-depth domain understanding and a best in the class track record of domestic and cross-border
transactions. Avendus’ wide range of clients is testimony to its ability to serve its corporates throughout their life cycle
– from growth stage funding to large-sized transactions and M&A advisory.
Avendus Capital Inc located in New York is an Avendus Group entity offering M&A and Private Equity syndication
services to clients in the US.
For more information, please visit www.avendus.com
